With the advancements in technology, the need to stay up to date with the latest trends is imperative and crucial.
If you are the owner of a business or an entrepreneur, the need to stay relevant and up to date with the latest developments is important to keeping your brand or services relevant.
One of the things that keep you relevant in the market is your marketing skills. How well you can sell yourself is the main focus for anyone, and if you are unaware of advancements in this area, you won’t be able to succeed or make much progress in being able to sell your service.
The marketing skills industry is growing rapidly. People are coming up with more and more unique ways to showcase their talent and their work in the market. One of these techniques and strategies that are being adopted is video making.
With the help of this marketing skill, you will be able to create a video talking about yourself and what are your expertise. Most of the time, people use copywriting to showcase their talents, highlight their strengths and sell themselves to the customer. But now that the times are changing, people have started using videos to do all of this, eliminating the need for copywriting altogether.
You might be wondering, what is the need for making a video? Sure, it is a new marketing strategy but will it be beneficial for you? If you are an introvert or don’t like getting in front of a camera, you might be tempted to ignore this marketing strategy and not use it for yourself. But, once you understand the benefits and advantages associated with it, you will be able to understand why it is so important and why you should also take a peek into it.
One of the many benefits of making a video as a marketing strategy is that it helps the customer get to know you on a personal level. When you are sitting behind a computer, you don’t know who the person on the other side is. With the help of a video, a sense of surety is created between you and the customer. This is also the reason why many clients ask for video chats and zoom sessions to get to know you better before starting a project with you. Making a video will make sure your customers get to see the real you, and thus it will be easier for them to communicate to you on chats as well.
Another reason why video making is becoming more and more popular nowadays is that no one has the time to read long passages about who you are and what you do, and the services you provide. Everyone is on the move, and they need quick solutions to their problems. Reading through paragraphs and paragraphs of long descriptions is difficult and time-consuming. Instead, if you provide someone with a 2-minute video explaining everything about you in a fun and interactive manner, you will be more likely to land the job.
Now, you might be tempted to try out this new marketing technique straight away. To do so, you need to have certain equipment that will help you get the job done easily and smoothly.
- Tripod– You don’t have to buy an expensive one. Just something that can help you make a video that shows you clearly and helps you make a video you are proud of at the end of the day.
- Stabilizer– It’s crucial that your equipment is placed in a proper place and it does not shake because that gives a bad impression of your video.
- Mic– A mic is imperative because you need to make sure that whatever you say is audible in the video. A wireless Go will work wonders for you here.
Strategy on Video Marketing
When you sit down to make your video. There are three things you need to focus on before you get started. The first is who you are. You need to begin your video by telling the viewers who you are and how it all started for you. The second question you need to focus on is what do you specialize in. This means what the expertise and services you will be provided to the customer are. You should present your case for the buyer to understand whether you are the fit for them or not. Lastly, you need to jolt down what problems you will solve for the customer. Any customer who is coming to you is looking for a problem solver; they want solutions to their issues. So, you must make this a part of your video to give people the chance to evaluate how your services will help them in the future.
As a business owner or entrepreneur, you need to evaluate yourself first before offering solutions to the customers. You need to ask yourself who you are. Whether you are a writer, a graphic designer, a photographer, a programmer, and so on. The next step is for you to understand your expertise. You might be a writer, but what kind of writer are you? Are you a blogger, a copywriter, an academic writer, or something else? Make sure to narrow down your skills to make it easy for the customer to decide whether they want to buy your services or not. Having a narrowed-down niche is something that people don’t often do. But, with the help of a narrowed-down niche, you will be able to generate a lot more traffic than otherwise.
The last step is to identify the problems you will be solving for the customer. You need to make it a part of your video because you want to be able to give solutions to your customers. Anyone approaching you is coming up with an issue that needs to be fixed. If you can provide this fix right in your introductory video, you will be able to generate a lot of traffic.